Online Marketing

What is marketing? Marketing is defined as everything you do to place your product or service in the hands of potential customers. One of the newest trends in the marketing world is Online Marketing. Online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers and business-to-business companies. Common areas of interest within the field of online marketing include:

Affiliate Marketing: Business recruits associates to promote the company’s products or services. The associates receive a commission or other similar rewards for every sale, visitor, subscriber, or customer they bring to the company.
Display Advertising: The use of web banners or banner ads placed on a third-party website to drive traffic to a company’s own website and increase product awareness.
• Email Marketing: Companies that use email marketing send promotional emails directly to customers. However, it can often be hard to distinguish between spam and legitimate email marketing messages.
Interactive Advertising: Involves the use of animations and other graphic techniques to create ads that engage the viewer and invite participation.
Search Engine Marketing: Search Engine Optimization (SEO), paid placement, and paid inclusion are search engine marketing techniques that companies can use to increase their visibility in the search engine page results from Google and its competitors.
Viral Marketing: Viral marketing is a technique is which companies encourage customers to pass along information about their products or services. Company websites that let visitors email interactive games or funny video clips to their friends are an example of a viral marketing effort.

Whether it’s directly or indirectly, online marketing is a very powerful tool for a company to gain placement in the market and let potential customers that they are there to help and offer their services.

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About J&B Professional Cleaning Service
Specialing in all types of Janitorial, Construction and Remodeling Clean-Ups

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